Home / Why ARTA? Best Things About Arta Why we’ve been in business since 1963… 1. Our guides. Interesting, friendly and warm-hearted, our guides are what everyone talks about after their trip. They are considerate, competent and committed to helping you get the most out of your time on the river. You will want to take them home with you. 2. Our philosophy. We’re a non-profit organization; at the end of the year we donate all of our profits to conservation groups who are working to protect the places where we get to spend the summer. By taking a trip with us, you are helping to protect the environment. 3. Our style. Our trips are informal, congenial, spontaneous, and fun; like having dinner at the home of a good friend. We create a comfortable and inclusive environment that allows you to relax and enjoy everything that life on the river has to offer. 4. Our history. We’ve been doing this since 1963; we know what works and we have what it takes. Our experience and knowledge translate into great pre-trip advice, well thought-out itineraries, appropriate on-river equipment, and smooth experiences from start to finish. 5. Our scope. We offer trips on 14 different rivers in five different states; from quick one-day escapes to transformative twelve-day expeditions. We have trips that will soothe you with daydream-inducing calms and trips that will thrill you with heart-pounding rapids. Fourteen Rivers, Infinite Possibilities! Explore all of our destinations. Explore